Global Quality Waters and Environmental Solutions Inc.(GQWEST), mother company of top water-refilling brand Aquabest, conducted a strategic planning workshop last February 6 to 7 at the Lago de Oro Resort in Calatagan Batangas. Carson Tan, GQWEST chief executive officer, led key company officers in the two-day activity aimed at drawing concrete plans in operationalizing GQWEST’s core corporate strategy for 2009. Involved in the planning workshop were the Administrative, Customer Care, Marketing and Communication, Business Development and Engineering and Technical and Quality Management departments. GQWEST’s core strategy for 2009 involves building the company’s top brands by adhering to its Quality, Service Value and Technology philosophy. The company will also employ various marketing channels, intensive internal and external communications, and personnel trainings, leveraging on these strategies to achieve customer satisfaction and loyalty.

To date, GQWEST’s portfolio of waterrefilling brands has a combined total of over 500 stations operating nationwide, with franchises making up the majority. GQWEST has also come up with its own laundry shop business concept capitalizing on the huge demand for personalized laundry service in the country. In addition, GQWEST has begun diversifying its business line, venturing into network marketing by creating the Global Quest scheme which offers household items, like air filters and small water purifiers, and beauty and wellness products. The company has also started producing its own bottled water under its own brand. Cognizant that it’s important for a successful company to give back to the community, GQWEST actively participates in programs espousing corporate social responsibility. The company is a staunch supporter of the Haribon Foundation’s environmental conservation projects. GQWEST’s chief executive officer has also  been named president of the Water Quality Association of the Philippines. Last year, GQWEST received its ISO 9001:2000 certification from Bureau Veritas Philippines, local ISO assessor.